What is ASO?
App Store Optimization is additionally referred to as ASO, may be a process of optimizing mobile apps for getting a better rank within the app store’s search results. the upper ranking your app gets in store’s result, the more downloads you get on the app. The goal of ASO is to enhance the visibility of a mobile app on the app store search, like Google Play for Android and App Store for Apple.
Need for App Store Optimization
According to Statista, the amount of apps on Google Play Store within the third quarter of 2020 reached up to 2.87 million, whereas, on Apple’s App Store, the amount reached up to 1.96 million.The above data reveals how tough the competition is, and developing the app alone for running a business isn't enough. With a couple of tips & tricks, you'll boost the discoverability of your app organically.
Now, Let’s Dive Deeper
Strategies to rank your app higher
By now, you've got a basic understanding of what ASO is & the necessity for it. Now, let’s learn a couple of App Store Optimization Strategies.1. Relevant & Descriptive Title
The title of the app plays a serious in improving ASO. the elemental trick to urge the proper name is to stay the title closest to the merchandise or service you provide. Moreover, if you include the keyword within the title, your app can get a tenth higher ranking.Both Google Play and Apple’s App Store have a special approach towards identifying keywords, so which keyword you employ should depend upon who you’re targeting -Apple or Android users.
Apple App Store
The Apple App Store allows 30 characters for the title & 170 characters for promotional text. Be succinct also as creative to urge the keyword-rich title. Come up with creative & keyword-rich subtitles. it'll only help in improving discoverability on store search results.
Google Play Store
In the Android app, the approach towards titles and keywords is different from Apple. Here, you get only 50 characters for your titles, so be extremely precise. However, here you don’t need to worry about putting a keyword within the title. you'll insert the keyword within the description.
2. Use of Keywords
Just like SEO, keywords play an important role in ASO also . Moreover, the approaches to handling keywords are different in both Apple & Android.In Apple, you get only 30 characters for subtitles and separate 100 characters for keywords. So, it's essential to settle on the keywords wisely. On the opposite hand, Google Play Store has no specific keyword field, but within the description, the sector is searchable, where you'll insert an adequate number of keywords.
However, for better ASO outcomes, it's important to recollect to not do keyword stuffing and use only the foremost important keywords in title, subtitle, and outline .
Keyword Research
Researching for the proper keyword is an important step for ASO. While selecting the keywords, confirm to find out about the traffic, demand, and usage of these keywords in other apps. For better results, use online ASO tools or seek service from Dedicated ASO Professionals.
Evaluate Keywords
There is no harm in evaluating the performance of the keywords employed by top apps. However, keywords with high traffic during a moderate number of apps work the simplest for ASO outcomes. Use the keyword that's on the brink of your app’s goal- make it look natural for users.
3. App Description Matters
In order to divert users to your app and please the algorithms, you would like to introduce the app well. the outline defines the aim and benefits of the app. Give convincing reasons for a way & why your app may be a must within the user’s phone- it's the foremost important point .What are the inquiries to cover within the description?
About your app- purpose & benefits.
How will it make the user’s life easier?
Is it worth downloading?
Both the App Store & Google Play Store allow 4000 characters to brief about your app. Play Store offers a further 80 characters field for a brief description. So, make the foremost out of it and insert high traffic keywords within the description to extend the rank of your app on the app store.
4. Use Attractive Screenshots
Mobile users will only take a couple of seconds to make a decision whether or not they want to download the app or not. therein case, you simply have those seconds to impress your potential user. How will you are doing it? Well, images speak louder than words. Use high-quality display screenshots that talk for your app. Create one that showcases main functions and interesting parts from your app.5. Place Your App in Right Category
Another way to receive high user visibility is by placing the app within the right category. It not only helps in better discoverability but improves ranking also .What if your app fits quite one category? the way to select the proper one?
One of the simplest ways to pick the proper category is to settle on the one which describes your app the simplest .
If your app fits multiple categories, then check which category has the smallest amount competition. Choosing the smallest amount one will increase the probabilities of a better app ranking.
Lastly, check the estimated app worth of top apps from the categories. Choose the category which features a lower estimated app worth. it's going to add your app’s favour.
Point to remember- Never place your app within the wrong category. For, e.g., If your app may be a fitness tracker, don’t put it within the grocery section. Apple features a stringent reviewing process. If you place your app within the wrong category, the App Store may reject it.
In Google Play, the users can report a violation review for the app’s placement within the wrong category.
So stay wise, play smart.
6. Ratings & Reviews of App
Both positive and negative ratings & reviews impact the ranking of the app on the app store. Having positive ratings and reviews both in quantity and quality boost the probabilities of a better rank on the shop search result.To encourage users to offer your app five stars, send them to push notifications and add in-app pop-ups, asking them to go away feedback if they enjoyed using it.
If you decide for App Store Optimization Service, the professionals will assist you manage organic feedback & improve app penetration with effective marketing strategies.
7. In-App Purchases
In-App Purchases is to sell digital services or features inside your app. It can assist you optimize your app on store results. In-App Purchase can appear on the app store search results and may be listed top apps or games. you'll also promote 20 elements of In-App purchases and subscriptions, each having its name, details, and icon.8. What’s New
When the app is updated with bug fixes or additional features, you would like to speak the changes to users via What’s New. List new features, content or functionality consistent with their importance to grab the eye of users. This process will push your app to rank higher.9. Localization
Localization of app is an inherent a part of app store optimization, especially if it's varied users. When effective localization is completed , there's a rise within the app visibility on the app store.Localization of the app in several languages helps the app reach more people, rank higher for searches, and obtain before competitors in local markets.
When you localize the app language on popular app pages like App Store and Google Store, you would like to translate the keywords from one language to a different , keeping the cultural and linguistic meaning intact.
10. ASO Marketing by Professionals
The most-effective way of accelerating your mobile app visibility within the store is by choosing App Marketing Services by professionals who put altogether the required elements your mobile app requires for fulfillment .A Dedicated Team of ASO Experts, right from the start helps you in identifying the proper audience , builds up the notice at the pre-launch stage with creative strategies, run App marketing campaigns on social media, and manage the ratings and reviews. the general ASO Services provided by professionals not only help in acquiring customers but also contribute to user retention.
Looking for App Store Optimization Solution?
EvinceDev offers the simplest app store optimization services which will assist you acquire valuable app users, increase conversion rate, and build your brand within the app store. Our ASO Solutions and App Advertising services can step up your app’s performance in Google Play Store and App Store.Hire for ASO Services & get more downloads now!
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